Primary mark
The main lockup, drawn and refined rather than assembled out of stock shapes.
Logo & mark design
A mark that holds up at thumbnail size.
Logos drawn by an illustrator and built as a system: a primary mark, the variations you will genuinely need, and files that behave on a sign, a shirt, a browser tab and a profile picture.
- Illustrator-drawn
- Full file set
- 10+ years
What you receive
The variations you need
Horizontal, stacked, icon-only and single-color versions, so it fits wherever it lands.
Files that behave
Vector source plus web and print exports, named clearly enough to find a year from now.
Color and type
The palette and typefaces that travel with the mark, values written down.
Usage guidance
Clear space, minimum size, and what not to do. Short enough that people read it.
Built to sit inside a bigger system
A logo rarely stays alone. It ends up next to sub-brands, product lines, social avatars and printed material, and a mark that only works in one size or one color starts costing money fast.
Drawing it as part of a system from the beginning is cheaper than redrawing it later, even if you only need the one mark today.
Marks in the wild
Foundation · Brand identity
Crockett Foundation
A brand system across several sub-brands, built to stay consistent as the programs grew.
Logo system, print and digital assetsProduct brand · SocialTail Wagging Good Treats
Brand and social design for a product business that sells on personality.
Brand identity, packaging direction, social templatesWhat people ask about logos
How many concepts do I see?
A focused set of directions with the reasoning behind each, rather than a wall of options. We refine the one that fits instead of averaging several together.
Do I own the logo?
Yes. You get the vector source files and full rights to use the mark for your business.
Can you redraw a logo I already have?
Often. Sometimes the idea is sound and only the execution needs rebuilding. Sometimes it is worth starting over, and I will say so.
Do I need a full brand system or just a logo?
Plenty of businesses start with the mark and add the system later. If it is going on packaging, signage and social from day one, the wider system saves money.
Can you do illustration and merch too?
Yes. Illustration, apparel and merch design are part of the studio, which is usually why the mark is drawn to survive a shirt print.
Working across Broward County.
Based in South Florida and working with businesses across Broward County, plus clients around the country who would rather meet over a call than in person.
Need a mark people remember?
Tell me what the business does, who it serves, and where the logo has to live. I will tell you what it needs to be.