Crockett Foundation brand mark
Case Study — Nonprofit Branding & Identity

CROCKETT
FOUNDATION

Building a cohesive brand universe for a nonprofit dedicated to inspiring Broward County youth — spanning identity systems, sub-brand creation, event branding, and digital design across multiple programs.

Client
Crockett Foundation
Services
Brand Identity · Sub-Brand Systems
Event Design · Digital & Print
Programs
CEL Esports League
Innovation XPO
Brand Identity Sub-Brand Systems Event Branding Esports Print Design Digital Design
ONE MISSION
The Challenge

One Mission.
Many Voices.

The Crockett Foundation had the programs, the passion, and the track record — but its visual identity hadn't kept pace. With multiple distinct initiatives running simultaneously, each program was operating without a unified brand system, making it difficult to convey the breadth and professionalism of the organization's work to donors, partners, and the community.

The goal was to create a flexible brand architecture — a strong master identity for the Crockett Foundation itself, supported by distinct sub-brand systems for marquee programs like the CEL Crockett Esports League and the Crockett Innovation XPO, each with their own visual language while remaining unmistakably part of the same family.

1K+
Students Reached Annually
20+
Years in Operation
3
Brand Systems Created
4+
Schools Served
IDENTITY
Master Brand

Foundation
Identity System

The core Crockett Foundation identity anchors the entire brand family. Built around themes of community, ambition, and forward motion, the system needed to feel approachable for middle-school youth while commanding respect in front of donors and corporate sponsors.

Crockett Foundation Emblem Icon Mark
Crockett Foundation Logo Full Wordmark
Impact Report — Data Spread
Impact Report — Interior
Donor Impact Report 2022
Annual Publication
Donor Impact Report

A fully designed annual report communicating the Crockett Foundation's reach, outcomes, and community impact to donors and stakeholders — spanning cover design, editorial spreads, and data visualization.

Crockett Foundation Handbook 2023
Innovation Center Handbook 2023
Separate Project
Innovation Center Handbook

A fully designed handbook for the Crockett Foundation's Innovation Center — laying out program guidelines, participant expectations, and the foundation's mission in a format built for youth engagement.

Crockett Foundation Social Media — Instagram Feed
Digital & Social
Social Media Content

Ongoing social media graphics, event announcements, monthly recap reels, and templated content across Instagram and Facebook — keeping the Crockett Foundation's community engaged and informed year-round.

ESPORTS LEAGUE
Sub-Brand — Esports

CEL CROCKETT
ESPORTS
LEAGUE

The CEL Crockett Esports League needed its own visual identity — one that could hold its own in the competitive esports landscape while connecting back to the Crockett Foundation's mission of youth development through technology.

The system draws on bold, high-energy aesthetics familiar to gaming culture — strong typographic hierarchy, dynamic mark systems, and a palette that commands attention both digitally and at live events. Every touchpoint was designed to make students feel like they're competing on a world-class stage.

PROGRAM DECK
CEL — 2024–2025 Program Deck

5 slides — use arrows, swipe, or keyboard to navigate

CEL Deck — Slide 1
1 / 5
INNOVATION XPO
Sub-Brand — Annual Event

CROCKETT
INNOVATION
XPO

The Crockett Innovation XPO is the foundation's flagship annual event — an immersive showcase of student innovation, technology, and STEM achievement that connects youth with mentors, industry professionals, and future opportunities. The brand needed to feel like an event worth attending and worth sponsoring.

CIX Logo — White Wordmark White Wordmark
CIX Logo — Color Wordmark Color Wordmark
CIX — Branded Merchandise

Apparel and accessories that carry the CIX identity beyond the event floor.

CIX Snapback Hat
Snapback Hat
CIX Branded Apparel
CIX Pullover Hoodie
Pullover Hoodie
CIX Branded Apparel
CIX Esports Jersey
Esports Jersey
CIX Tournament Apparel
CIX Design Theory — Brand Application
Design Theory
CIX Brand Application
DELIVERED
Full Scope of Work

What Was
Delivered

01
Master Brand Identity
Logo system, color palette, typography, brand guidelines, and usage standards for the Crockett Foundation.
02
CEL Esports Sub-Brand
Full visual identity for the Crockett Esports League — logo, team graphics, broadcast assets, social templates, and merchandise.
03
Innovation XPO Identity
Event brand system including logo, key art, stage design, program booklet, and sponsor collateral.
04
Print & Collateral
Flyers, posters, banners, mailers, certificates, and branded materials across all programs and events.
05
Digital & Social
Social media graphics, email headers, digital ads, and templated assets for ongoing content production.
06
Apparel & Merch
T-shirts, hoodies, jerseys, and branded swag designed for students, staff, and event attendees.
"

Placeholder for a quote from the Crockett Foundation team about the impact of the brand work.

— Client Name, Title · Crockett Foundation