Case Study — Brand Identity & Social Media

TAIL WAGGING
GOOD TREATS

Brand identity, web design, and social media content for a pet treats company with serious personality — built to stand out on shelves and screens alike.

Client
Tail Wagging Good Treats
Services
Brand Identity · Web Design
Social Media Content
Industry
Pet · Food & Treats
E-Commerce
Brand Identity Web Design Social Media Illustration Pet Industry
Tail Wagging Good Treats product — German Shepherd catching treats
The Challenge

Big Personality.
Small Package.

Tail Wagging Good Treats needed a brand that could hold its own in a crowded pet market — fun enough to connect with pet owners, polished enough to look serious on a shelf or a screen. The challenge was finding that balance without losing the warmth that makes the brand feel genuine.

Beyond the identity, the business needed a digital presence and a consistent social media voice to build community and drive repeat customers.

1
Brand System
1
Website
20+
Social Posts
2+
Platforms
IDENTITY
Brand Identity

Built for
Good Boys

A full brand identity system — logo, color palette, typography, and illustration style — designed to feel warm, playful, and trustworthy across every touchpoint.

Tail Wagging Good Treats Logo
Tail Wagging Good Treats — Lab with product
Orange
Amber
Dark
Cream
THE WEBSITE
Web Design

The Digital
Storefront

A product-first website designed to convert browsers into buyers — clean layout, strong product photography, and a brand voice that carries through every page.

Tail Wagging Good Treats website design
SOCIAL
Social Media

Content That
Connects

Ongoing social media content designed to build community, showcase products, and keep the brand voice consistent across Instagram and Facebook.

Tail Wagging Good Treats social media — Instagram feed
Ad & Marketing Report
Monthly Performance Report

Tracked ad performance, follower growth, and platform insights — Instagram up 61.9%, TikTok up 99.9%. Data-driven content strategy to grow the brand month over month.

Tail Wagging Good Treats Social Media Monthly Report September 2024
DELIVERED
Full Scope of Work

What Was
Delivered

01
Brand Identity
Logo system, color palette, typography, brand guidelines, and illustration style for Tail Wagging Good Treats.
02
Website Design
Custom product-focused website designed to showcase offerings and drive conversions for the treat line.
03
Social Media Content
Templated and custom social media graphics for Instagram and Facebook — built to maintain a consistent brand presence.
04
Illustration
Custom character and product illustration work woven throughout the brand identity and content system.
05
Print & Packaging
Label design, packaging concepts, and print-ready files for product presentation.
06
Digital Assets
Email headers, promotional graphics, and reusable brand templates for ongoing content production.
"

Placeholder for a client quote about the brand work and its impact on the business.

— Client Name · Tail Wagging Good Treats