Case Study — Web Design & Author Branding

STELLA'S
STORIES

A website and brand identity built for author S.M. Lundy's debut book series — bringing the dark, elegant world of "Colors of Sin" to life online with a digital presence that matches the story's tone.

Client
S.M. Lundy
Services
Web Design · Brand Identity
Author Platform
Project Type
Book Series Launch
Author Website
Web Design Brand Identity Book Series Author Platform
Hero / Site Preview

Full-bleed website screenshot or brand hero image

The Challenge

A World
Worth Entering

Author S.M. Lundy needed more than a website — she needed a portal into the world she'd built. The "Colors of Sin" series carries a distinct tone: dark, atmospheric, and emotionally layered. The digital presence had to match that without feeling generic or off-the-shelf.

The goal was to create an author platform that could serve as both a marketing tool and an immersive extension of the brand — giving readers a reason to linger before they ever open the book.

1
Book Series
1
Author Platform
2
Brand Systems
Story Potential
THE WEBSITE
Web Design

The Author
Platform

A custom-designed author website built to introduce readers to the world of Colors of Sin — clean, atmospheric, and built around the story's identity.

Website Preview

Desktop screenshot of the live Stella's Stories site

IDENTITY
Brand Identity

Colors of
Sin

The visual identity draws from the series' core themes — rich, moody palettes, editorial typography, and a mark system designed to grow with the series.

Logo / Mark

Primary logo lockup

Brand Colors / Typography

Color palette and type treatment

DELIVERED
Full Scope of Work

What Was
Delivered

01
Author Website
Custom designed and built author platform showcasing the book series, author bio, and reader engagement.
02
Brand Identity
Logo system, color palette, and typography tailored to the tone and world of the Colors of Sin series.
03
Digital Assets
Social media graphics, book cover presentation assets, and promotional materials for the series launch.
"

Placeholder for a quote from the client about the project and its impact.

— S.M. Lundy · Author, Colors of Sin